Over the course of the last ten years, Twitter has positioned itself as a leading force in the world of social media marketing. It has become the preferred platform for users to interact with brands and share their viewpoints.
Twitter has become a highly competitive realm for social media marketing due to the substantial investment of resources by brands and marketers in increasing their social media visibility.
When it comes to statistics, Twitter boasts a monthly user base of more than 330 million and a daily one of 186 million. Every second, about 6000 posts are added, and roughly 38% of users fall within the 18-29 age range. This demographic comprises mostly of adults who are interested in staying up-to-date with current trends and are willing to pay for it.
Twitter is home to all the leading brands, politicians, and influencers who are highly active on the platform. This ensures a diverse range of content, news, and updates that keep users hooked. In the USA alone, more than 26% of users visit Twitter several times each day to stay abreast of the latest developments.
Seasoned marketers even face difficulties in gathering new followers and engaging them on Twitter. Mere tweeting and updating won’t bring any significant results unless it adds value to the users. Employing a proficient analytics tool is vital to gain valuable real-time insights and create effective Twitter marketing strategies.
1. Use keyword targeting in your Twitter Ads
Twitter Ads includes the feature of keyword targeting. It enables you to connect with Twitter users based on the specific words and phrases you have used in your content, as well as the ones they have searched for on the platform. Essentially, this implies being able to get in touch with your intended audience, precisely when your business, content, and services are pertinent to them.
There are two forms of keyword targeting available on Twitter: search and timeline.
Search Keyword Targeting
Targeting search keywords on Twitter enables you to display your tweets to users who are searching for subjects that are relevant to your enterprise as determined by you. If your business sells gluten-free cookies, you may focus on users searching for tweets related to baking, cookies, gluten sensitivity, or Celiac Disease.
Timeline Keyword Targeting
Using timeline keyword targeting permits you to take action based on the particular sentiments, ideas, conduct, and sentiments that users have conveyed through their tweets. To illustrate, if you specialize in selling running gear, you could utilize keywords and expressions that users frequently tweet about, such as “competing in a race,” “advice for race day,” or “preparing for a marathon.”
2. Implement hashtags
Tweets containing hashtags result in higher levels of engagement than those that do not have them.
Including hashtags in your tweets is an effective method for increasing your impact on Twitter. Nevertheless, to reach the utmost number of people, it is crucial to abide by certain guidelines when incorporating hashtags.
- Create a hashtag that’s unique to your business so your followers and target audience can easily find you and your content.
- Create relevant and memorable hashtags for other groups of tweets such as ones related to a specific campaign you’re running.
- Use Twitter Analytics to review your most successful hashtags so you can ensure their use in future tweets.
- Don’t overuse hashtags — this may feel and look spammy to your audience (not to mention it isn’t aesthetically pleasing).
3. Organize a content sharing schedule
Ensuring the engagement of your business and content with your followers requires regular posting as your follower base expands. It’s not just about tweeting regularly, but also timing your tweets to optimize their impact. The following details outline the average best times for businesses to share their Twitter content.
- Between 8–10 AM and 6–9 PM (in correlation with commuter schedules) on weekdays
- Around noon or between 5–6 PM on any day of the week
- For B2C companies, the best days to tweet are weekends
- For B2B companies, the best days to tweet are weekdays
The frequency of content posting on Twitter does not follow a rigid rule; what matters is that the content has a clear intention and significance. You can also delve into Twitter Analytics to evaluate the engagement of your audience on days when you post more or less content, to ascertain what works best for your particular audience.
After deciding on the timing and frequency of your content, you can utilize a social media management tool, which can assist you in generating and pre-scheduling your tweets. This way, you can focus on other duties that require your attention.
For your Twitter marketing strategy, here are some well-known social media scheduling tools that you can utilize:
- Twitter Analytics allows you to analyze your tweets, understand which content is helping your business grow, and learn about your followers.
- HubSpot has a social tool which allows you to schedule posts in advance, connect directly with your audience, and understand how your Twitter interactions are helping your business’ bottom line.
- Sprout Social provides you with a range of features to help you reach your target audience and buyer personas through Twitter including platform analytics, engagement tools, scheduling capabilities, and details about the type of content your audience wants.
4. Create a Twitter campaign
Executing social media marketing campaigns can effectively help you connect with your target audience, enhance sales, and boost the traffic on your website. To expand your reach and establish recognition for your brand, it is recommended to design Twitter-specific social media marketing campaigns that focus on targeting users and acquiring more followers.
To devise a marketing campaign on Twitter, the steps implemented must be similar to those utilized for any form of social media marketing campaign.
- Research your competition
- Determine how you’ll appeal to your target audience
- Choose the type of content you’ll create
- Share and promote your content
- Analyze your results
5. Write a strong profile bio
It is necessary to create a powerful and unforgettable biography for your Twitter account.
Your Twitter bio is the initial message that a profile visitor will read about your company. It serves as your written introduction and must provide a brief overview of what visitors can anticipate from your page and content. Given the character limit of 160, being selective with your words is crucial to showcase your brand effectively and illustrate your company’s identity.
6. Use images and videos
Incorporate high-grade videos and photos in your tweets whenever feasible. Studies have demonstrated that tweets having visuals surpass tweets composed solely of words.
The inclusion of photos and images in your content can capture the attention of Twitter users as they browse their feeds. Moreover, videos have been shown to surpass posts with images in terms of performance. To be specific, tweets that contain videos are expected to receive six times the amount of engagement compared to those without videos.
Utilizing videos and images is an effective method to exhibit your product range to your audience and provide demonstrations on how to use your merchandise. Moreover, incorporating visuals into your content can add a touch of a personal approach. Furthermore, incorporating images and videos in tweets has been shown to enhance your interaction rates, which is advantageous for anyone.
Engage with your audience.
As your business expands and your number of Twitter followers rises, it is essential to keep in mind the importance of interacting with your audience.
By doing this, you can cultivate a feeling of personal connection with your followers and audience, which will encourage them to return to your profile regularly and establish brand loyalty. For instance, if someone retweets or comments on your tweet, you can acknowledge their engagement by either liking their activity or responding to them with a tweet.
8. Optimize your Twitter profile
Optimizing your Twitter profile is the first step to make a great first impression on users that visit your profile. This is crucial to capture their attention and make your Twitter marketing successful. Don’t forget that your Twitter handle is the first thing they will see.
When creating a Twitter handle for your brand, aim for brevity, recognizability, and memorability. Selecting a name that differs from your brand can cause confusion among followers. Ensure that your profile picture features a representation of your brand, such as your brand logo. Additionally, use the header space to showcase your creativity or to offer supplementary information.
By incorporating relevant website links, you can make the most out of Twitter bios and direct traffic to your official website. Whether you’re a user or influencer, bios offer a concise way for you to introduce yourself and outline your profession.
9. Post resonating content
Planning an effective Twitter content strategy involves prioritizing keeping current followers engaged as much as acquiring new ones. One way to achieve this is by devising lists of exciting content topics.
10. Tweet during peak hours
A tweet has a lifespan of about 15 to 20 minutes, during which it can be utilized to enhance exposure. Failure to schedule tweets correctly may result in them disappearing in the users’ Twitter feeds.
11. Post visual content to get past the 280-character limit
The constraint of the 280-character limit on tweets may restrict the messaging of your brand, but incorporating visual content provides a solution. By utilizing images or videos, you can effectively convey your viewpoints. Furthermore, the prevalence of visual media consumption has risen considerably, making it a valuable tool for generating higher levels of engagement compared to solely sharing tweets.
12. Create tweetstorms
Breaking up multiple tweets into a single long stream of thoughts is an effective approach to capturing someone’s attention. It’s recommended to frequently update your blog with new posts that describe the latest features, express frustration about obstacles, and summarize your recent blog entries. Using tweetstorms increases the probability of getting retweets and shares, which helps reach a broader audience.
13. Leverage popular hashtags
Using hashtags is an effective way to boost engagement on your content. Studies have indicated that tweets with at least one hashtag receive twice the engagement as those without. Nevertheless, tweets that feature two hashtags witness a reduction of 17% in engagement.
By utilizing these hashtags, you can expand the scope of your content and hone in on user demographics who share common interests.
14. Promote your top tweets and content
Should an overwhelming amount of engagement be attracted by a tweet, it’s an indication that it resonated well with your Twitter following. You may take advantage of this phenomenon to endorse your brand using said tweets. By promoting these tweets, you can garner new followers and lure them towards your brand’s Twitter account.
Incorporating high-engagement tweets into your content strategy can boost your social media reach and raise brand awareness.
15. Capitalize on Twitter moments
Accessing the most recent trends and news can be achieved through Twitter moments, which offer a glimpse of the latest and influential stories worldwide. By utilizing Twitter moments, it’s possible to create compelling content and sustain the users’ interest.
By compiling a directory of holidays and occasions and scouting for current developments, you can obtain an advantage from influential instances to amplify your social media performance and stimulate greater interaction on that particular day.
16. Track branded hashtags and @mentions
By tracking branded hashtags and @mentions, you can keep tabs on social media discussions about your brand. Examining the effectiveness of your branded hashtags can offer insights into which tactics are successful and which are not. Additionally, monitoring engagement statistics for your branded hashtags can reveal popular topics that users find interesting.
By monitoring references, you can also detect significant problems that customers encounter. Promptly addressing these issues and offering customer assistance can prevent customer loss.
17. Monitor your competitors
You can use third-party Twitter analytics tools to keep tabs on your competitors’ Twitter profiles and evaluate their performance. This way, you can adopt comparable or enhanced marketing approaches that have been successful for your competitors and stay away from their oversights.
18. Create tweet variations
By generating various tweets, you can prolong the duration and expand the outreach of your content if your brand or website has a blog. You can produce 10 posts through which you can highlight different significant aspects of the content. These tweets can be utilized for 30-90 days to amplify the outreach, enhance traffic and encourage more engagement.
Recognize and interact with individuals who have a strong impact on others or who possess notable influence.
Social media marketing has seen a significant increase in investments made by brands and marketers in 2020, with influencer marketing being the most popular paid marketing channel. Collaborating with influencers can not only boost brand awareness, but also improve conversion rates based on proven effectiveness.
20. Use gated content
A useful marketing tactic on Twitter that enhances engagement and channels traffic to your brand’s website is through gated content. This type of content is exclusively available to users who have finished a particular action.
To put it in simple terms, the user can gain access to the blog posts on Twitter by sharing or retweeting the post, which enables them to view the content. This not only directs more visitors to your website, but it also enhances user involvement.
