Digital marketing experts and influencers are professionals with years of vast unique experience and a desire to share that experience. And that means you need to be following them ASAP!
45% of digital marketers regard influence marketing as one of the best revenue-generating marketing techniques. Are you planning to adopt influence marketing to create hype about your business? Why not learn the dos and don’ts from the industry’s best digital marketing influencers?
Digital marketing influencers can help you transform your business by keeping up with the constantly evolving environment and understanding the latest digital marketing strategies for business growth.
1. Gary Vaynerchuk
Gary Vaynerchuk is one of the most well-known digital marketing experts. He started his business journey in early childhood and hopped on the hype train of the rapidly growing Internet technology in the late ’90s.
He was one of the first in the e-commerce niche, and one of the first marketing influencers who’s flourished on Youtube with their own shows.
He is also one of the best selling marketing authors, an angel investor, a public speaker, as well as VaynerMedia digital marketing agency owner.
He’s been on top of most top digital marketing influencers lists for a while and is unlikely to stop there. If you want to learn from the best, Gary Vaynerchuk is the one.
2. Neil Patel
Neil Patel is THE true guru of digital marketing, especially when it comes to search engines and content marketing. He is the leading force in SEO education and was labeled one of the top 10 digital influencers according to Forbes.
The best thing about Neil Patel is that he’s not all talk – he’s tested everything he teaches in practice as the co-founder at Crazy Egg, HelloBar, Kissmetrics and more.
Besides his own businesses, he has consulted and growth-hacked such companies as Amazon, General Motors, Hewlett Packard and NBC.
Neil Patel’s website is a must-follow for any digital marketer, both for amazing in-depth articles and great SEO tools.
3. Ryan Deiss
Ryan Deiss is the creator of the Customer Value Optimization tactic that is a real revenue booster for online companies.
As the founder and CEO of DigitalMarketer.com, he is one of the leaders in digital marketing education – his company provides training and tools for digital marketers that you should definitely check out. With clients like Uber, Shopify, and InfusionSoft, he has consistently proven his high status as a digital marketing influencer.
4. Rand Fishkin
Rand Fishkin is known not only for his mustached look but also as a former CEO of MOZ. If you know MOZ, it’s not hard to see why Rand Fishkin is one of the top search engine optimization and marketing influencers. What people like about Rand Fishkin the most, however, is that he started as a blogger back in 2003. He then opened a consulting company, which later transformed into a software company that’s built the best SEO tool on the market.
His business journey is something to learn from. Follow Rand if you rely on SEO techniques and would like to grow your project by moving to top positions in search engines.
5. Larry Kim
Larry Kim is an influencer, online marketing expert, digital marketing coach, as well as the CEO and founder of MobileMonkey and WordStream – both known to most marketers.
He’s also one of the top contributors on Medium and one of the 8 most popular authors on the platform. Larry Kim is one of the best Facebook Ads, Google Ads, and SEO influencers.
Follow Larry Kim for valuable insights into the world of digital marketing, Facebook and Google Ads.
6. Pam Moore
One of the top social media influencers, Pam Moore’s strength lies in social media marketing and conversion optimization.
She shares the best strategies and techniques for boosting branding, selling on social media, brand development, social media optimization, and much more, with her audience of more than 1,000,000 followers. She started as a social media marketing specialist with strong branding and business development skills and now helps other digital marketers improve their branding and social media reach.
7. Tim Ferriss
Tim Ferriss is the bad boy of the digital marketing industry. His 4-Hour Work Week book is on the Wall Street Journal’s and New York Times’ lists of best-sellers. He was one of the people who have placed their bets as investors on Facebook, Duolingo, Shopify, and more. Besides numerous books, he is also known for his podcasts and audio shows that have already exceeded 100 million downloads. He teaches digital marketing, business management, leadership, and business development.
8. Kim Garst
Kim Garst is one of the top social media influencers and probably the most retweeted digital marketer ever. Forbes included her on the list of Top 10 people who influence social media marketing. She is also a popular keynote speaker, best-selling author and a consultant for companies like IBM, MasterCard, and Microsoft. Kim Garst can help you turn your social media into your main traffic and sales channel, and knows how to make people love your brand.
9. Jennifer Polk
If you are a full-stack marketer and want to learn more about the multichannel marketing approach, Jennifer Polk is the best influencer for you. She is a well-known advisor to chief marketing officers, marketing team-leads and marketing specialists all over the world.
Jennifer Polk’s strength is in e-commerce, customer engagement, and brand awareness. If you are aiming to become a CMO or already are one, Jennifer Polk can teach you a thing or two about how to do it right.
10. Scott Stratten
Scott Stratten is a former music industry marketer, and one of the top video marketing influencers around. He is a skilled marketer, an author of numerous best-selling business and marketing books, and a passionate speaker.
He consulted companies like PepsiCo, Walmart, Microsoft, and Adobe. Scott’s favorite topic is the disruption in marketing.
11. Jay Baer
Jay Baer’s slogan is “Turn customers into more customers”. He is a best-selling author and a founder of five (5!) multi-million dollar companies. His main specialization is word-of-mouth and viral marketing that makes your customers bring more customers.
Jay Baer is a genius of customer engagement and retention. He is also known for his podcasts, and of course, his Convince & Convert digital marketing agency that works with clients like Cisco.
If you want to understand your customers more, turn them into your brand advocates and boost your viral marketing then Jay Baer is an influencer you need.
12. Jeff Sheehan
Jeff Sheehan is a viral marketing guru. His Sheehan Marketing Strategies company develops buzz marketing techniques for giants like IBM and Apple. Jeff Sheehan specializes in Linkedin and Twitter marketing.
13. Ann Handley
Cited by Forbes as one of the most influential women on social media, Ann is a partner at MarketingProfs.
The company holds valuable training programs, free resources, and online events for marketing professionals. Named the world’s first Chief Content Officer, Ann Handley has made huge contributions to our present knowledge of content marketing.
Her best-selling writeups include “Everybody Writes” and “Content Rules”. As a leading digital marketing pioneer, she inspires business owners to achieve real results with achievable methods.
14. Rand Fishkin
Rand Fishkin is yet another popular name amongst digital marketing influencers. He is the co-founder and former CEO of MOZ— one of the leading SEO tools. He began his influencer journey with a blog in 2003.
The blog gained popularity and turned into a consulting company that later launched its software. Rand Fishkin left MOZ in 2018 and founded SparkToro. This software and data business help professionals understand and deliver quality to their target audiences.
15. Lilach Bullock
As a professional speaker and an expert in online lead generation, Lilach Bullock is a must-follow marketing digital influencer for the latest knowledge in the lead generation domain. She has been on the Forbes list of the Top 20 Women Social Media Influencers.
Time and again, Lilach Bullock has proven herself as one of the most eminent names in website conversions, content marketing, sales funnels, and digital coaching.
16. Justyn Howard
Simplifying social media management with an easy-to-use tool, Justyn Howard, the CEO of SproutSocial, has helped more than 24,000 brands and agencies promote their business on various social media channels more efficiently.
One of the greatest perks of learning from Justyn Howard is that you get to know about any new advancements in the social media industry. Justyn has helped build exceptional social media management software to help users extract real value from social media.
He has been supplementing the audience with valuable ways of changing social business.
17. Eric Siu
Eric Siu has co-hosted the Marketing School podcast with Neil Patel. His vast experience from working with top brands like Amazon, UBER, and Nordstrom has helped him create custom digital strategies for optimizing businesses and accelerating their growth.
Interestingly, if your business makes above $5M as annual revenue, you can reach out to him over LinkedIn; he will help you formulate the best marketing strategy for free.
18. Matt Bailey
Internet marketing expert and extremely popular speaker, Matt Bailey has worked for some of the biggest names in the world, including Google, Experian, Proctor, and Gamble, Johnson & Johnson, Disney, ESPN, and ABC.
For 20 years now, Bailey has taught online marketing at over 1,000 companies, conferences, and workshops. Bailey makes online marketing easier to understand by breaking down complex information and communicating it in an entertaining way.
Bailey is the author of Internet Marketing: An Hour a Day, SOS! A CEO’s guide to Digital Media, and Teach New Dogs Old Tricks. He teaches Online Marketing Certification for the Direct Marketing Association and is a digital marketing faculty at Simplilearn.
19. Brad Geddes
If pay-per-click (PPC) is the digital marketing area that interests you most, then you definitely want to follow Brad Geddes. Geddes is a self-confessed PPC geek and the author of Advanced Google AdWords.
In addition, he is the founder of AdAlysis.com which provides software for automating AdWords ad testing and actions. Geddes is also the founder of bg Theory, where you can learn all things PPC-related.
An official AdWords Seminar Leader, Geddes travels around the world conducting onsite AdWords workshops, in addition to offering online training through Simplilearn.
20. Marsha Collier
Marsha Collier is the author of The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More.
She has also written over 40 books in the …for Dummies series, including four books on best practices for eBay, as well as books on Twitter, Facebook, and social media for marketing.
She is one of the foremost e-commerce experts and educators in the world, in addition to being a popular speaker.
21. Bryan Eisenberg
A pioneer in online marketing since its early days, Bryan Eisenberg is an internationally recognized authority in digital marketing.
He is well known for helping marketers the world over improve conversion rates, churn out persuasive content, and enhance customer experiences.
Eisenberg has been recognized by eConsultancy members as one of the top 10 User Experience Gurus and by LinkedIn as a Retail Influencer.
Eisenberg is also an IBM Futurist, and he was selected as one of the inaugural iMedia Top 25 Marketers and a Marketing Edge Rising Star Award winner. He is the best-selling author of Call to Action, Be Like Amazon: Even a Lemonade Stand Can Do It and other books.
22. Madalyn Sklar
If Twitter plays a significant role in your digital marketing, then you need to follow Madalyn Sklar. A Twitter marketing expert, Sklar has 23 years of digital marketing experience, with 14 of those years spent in social media marketing.
Huffington Post has named Sklar as one of the 50 women entrepreneurs to follow. She hosts the weekly #TwitterSmarter Twitter chat, bringing together hundreds of people in one-hour conversations about Twitter marketing.
In just three years, #TwitterSmarter has reached 6 billion impressions. Sklar also hosts the weekly #SocialROI chat, interviews digital marketing experts for her #TwitterSmarter podcast, and co-hosts the weekly Communities That Convert podcast.
