Entering 2023, numerous markets have fallen into a recession, resulting in limited marketing budgets that have impacted headcount, marketing programs, and martech tools. However, perceptive marketing managers and leaders recognize the vital significance of social media marketing, especially in current times.
In the current economic situation, acquiring new customers and retaining existing ones may prove to be a challenge. It’s not only necessary to generate new business but also maintain revenue from all sources. Utilizing social media marketing is crucial in retaining current customers, extending reach to potential ones, establishing brand credibility and faithfulness, and creating opportunities for renewals, upselling, cross-selling, and more.
What is the reason for this?
In today’s world, buyers prioritize the opinions of actual individuals over brands. They have confidence in the real-life encounters of their peers instead of polished advertising language. They place importance on genuineness, not commercials.
Social media platforms, particularly LinkedIn, are essentially groups of actual individuals. Each individual post on LinkedIn can also be considered a separate community, as people gather on them to exchange concepts, offer guidance, respond to queries, provide encouragement, and other similar activities.
Do you observe something notable? It’s individuals who initiate and lead conversations on social media, not brands. As a result, when devising a social media marketing plan, it’s critical to include a brand advocacy initiative that revolves around your customers and staff.
Nevertheless, both tactics revolve around promoting via social media.
Why is Social Media Marketing Important? Builds Communities
The reason why social media marketing is important now more than ever is because social media is where buyers and customers are engaging.
Essentially, individuals are seeking each other’s support, consultation, knowledge, materials, and other related matters. Those individuals who furnish such resources establish themselves as leaders in thinking and specialists in a particular subject. Their points of view have an influence on the choices made.
Marketing leaders aim to have brand advocates, including employee and customer advocates, lead conversations related to their brand. The objective is to encourage these advocates to construct and steer social media communities.
Why Is Social Media Important for Your Business? 12 Reasons.
Despite targeting other businesses as their customers, B2B companies still rely on establishing personal connections in their marketing strategy. Social media has been utilized in nurturing these connections, but its significance has grown tremendously over the past year.
Due to the absence of face-to-face events, B2B marketers sought alternative means to interact with potential customers and associates. Social media platforms proved to be the most efficient option to achieve this objective.
B2B leaders utilize social media to:
- Build Brand Awareness
Companies have the opportunity to share their narrative and the reasons behind their service offerings through various channels. Additionally, they can keep their audience informed through customer and employee testimonies.
By utilizing the perspectives of their employees, B2B executives can expand the reach of their brand. Each member of staff possesses an individualized network, which could potentially include hundreds of connections. Furthermore, these associations are intertwined with numerous other people. When your personnel establishes an effective collaboration with their networks, they can accomplish a lot beyond just social media. For instance, they can design flyers, send promotional mail, attend networking events, and so on.
- Generate Leads
Generate valuable discussions and involvement in their intended sector through the publication of videos, information, statistics, and captivating developments. These tactics not only establish trust with potential clientele, but also lead to the attainment of new prospects.
- Nurture Leads
Through social selling, salespeople can establish connections with potential clients. By utilizing their expertise, social validation, and additional materials, they can assist prospects in finding solutions to their issues. Consequently, this allows your sales staff to establish reliability and gain credibility.
- Implement Social Listening
By paying attention to conversations and feedback from customers, you have the opportunity to receive honest opinions on how they perceive your brand. This enables you to identify and strengthen weak areas, as well as reinforce the positive aspects that already resonate with your audience.
- Connect Social Posts to Opportunities
Leaders can gain a deeper understanding of their customers by driving customer posts to their CRM with an appropriate enterprise solution.
- Measure Marketing Efforts
By means of social media platforms and management tools, it becomes possible for you to monitor vital performance metrics (KPIs). It is also feasible to attribute a financial worth to natural social media involvement. The concept of Earned Media Value (EMV) indicates the amount that the organic social reach and engagement would have required if you had paid for advertising.
- Build Brand Authenticity
Social media provides brands with a chance to establish credibility and confidence among prospective clients, collaborators, and staff by initiating interactions. This holds especially true when endorsements or personal referrals about brand or service offerings come from third party affiliates. Genuine referrals from loved ones and acquaintances are trusted almost thrice more than those originating from the brand’s official sources.
- Drive Thought Leadership
By utilizing social media, one can gain insight into the concerns and passions of individuals. Moreover, this provides brands with a chance to establish themselves as a thought leader by resolving these issues. Generating instructional materials, webinars, and other content can assist individuals, who could then regard your brand as a reliable source of guidance.
- Grow Your Audience
Social media had 4.48 billion users in 2021. It allows access to the biggest online market and insight into genuine conversations and preferences. By creating thought leadership content that addresses this market’s dilemmas, one can gain followers who trust in their brand and offerings.
- Build a Community
By strategizing and involving your audience, it is possible to create a thriving community for your brand across social media. Utilizing the support of both employees and customers can lead to an immediate boost in Likes and Shares, which expands the reach of your content to reach a wider demographic.
- Generate Unique Content at Scale
Social media groups can serve as an exceptional origin of innovative and considerate substance. Authenticity can be achieved in brand communication through both user-generated content (UGC) and employee-generated content (EGC), while also ensuring a steady flow of diverse content for publication purposes.
- Stay Top of Mind With Key People
Utilizing social media to disseminate thought leadership is an effective approach for gaining recognition from decision-makers and other key stakeholders. Take advantage of various content forms such as webinars, ebooks, one-pagers, podcasts, and more to provide solutions for others.
To effectively reach and interact with your prospective clients, you must position yourself in the platforms they frequent, which is primarily on social media.
Top 25 Clubhouse Clubs to Follow & How To Use It To Grow Your Business
Clubhouse is a platform for audio-only conversation where users can participate in conversations hosted in “rooms” related to particular topics. It has the feel of an interactive podcast and a business conference combined. PC Mag has described it as “Zoom minus the video.”
Unlike other social media platforms, Clubhouse intentionally omits certain features such as photo and video sharing, as well as the ability to share links. Additionally, it can function as a secondary application, allowing users to multitask while using it. Some people even keep it on in the background like a radio program while they work.
A distinctive aspect of Clubhouse is that not everybody can create an account as you must receive an invitation from a current user. Clubhouse depends on generating media attention, providing premium content, and relying on recommendations from others to attract new members.
Clubhouse “rooms” are platforms that can host various types of conversations, such as debates, Q&As, or unstructured discussions that resemble podcasts. Notably, these rooms may showcase renowned personalities and/or influential figures from different fields, spanning from Kevin Hart to Elon Musk to M.C Hammer.
Clubs dedicated to all kinds of topics host rooms. Whether it’s about cryptocurrency, knitting or learning German, there appears to be a club for practically everything. By following clubs based on your interests, you can receive notifications when they are hosting a live room as a user.
Followers vs. members
Members and followers are associated with clubs. Members are permitted to create private rooms and suggest other users to become members of the club. Followers may participate in rooms and receive notifications about upcoming live sessions, but they do not possess official membership status. The authority to host public rooms in a club is bestowed only upon its founders and administrators.
What are the most popular clubs on Clubhouse?
Small businesses can take advantage of Clubhouse as a means of marketing, as it offers clubs that cover a wide range of topics. Among these clubs are 25 that discuss business and other subjects that may pique the interest of small business owners, complete with statistics on their respective memberships wherever applicable.
- Tech Talks
Discussions that strive to ensure technology is available to everyone.
Tech sector: Industry
There are 70,000 members.
336.4 thousand people follow.
- Startup Club
A gathering place for everything related to startups, which happens to be one of the most well-liked clubs on Clubhouse.
Field: Emerging companies, innovative ventures
The community consists of 63.4 thousand members.
There are 418.6k people who follow.
- Human Behaviour
The largest club in Clubhouse is said to focus on practical applications of human psychology through discussions.
Sector: Entrepreneurial Ventures, Behavioral Science
There are 27.6k members.
There are 476.2k followers.
- Marketing Club
The biggest marketing group of Clubhouse arranges a weekly industry roundup every Monday.
Field: Advertising
There are 163 members.
243.5 thousand people follow this account.
- Sales Training for Online Business Owners
Practical instruction on how to master the skill of selling.
Sector: Marketing, business startups.
There are 84 individuals who are members.
There are 881 followers.
- Merch Money
Despite being frequently praised as one of the top clubs, the Amazon selling and print-on-demand community has a relatively small number of followers. Some may view it as a quick way to make money, but results may vary.
Field: Self-publishing and entrepreneurship.
There are 1,200 members.
There are 225 individuals who follow the account.
- The Sales Club
A hive mind on selling for both B2B and B2C businesses.
Field: Business-to-consumer and business-to-business sales.
The group consists of 15,400 members.
12.3k people are following.
- @Salessisters
Committed to providing guidance and support to women in the corporate arena.
Field: Marketing, start-up ventures.
There are 5,505 individuals who are members.
There are 1,206 individuals who follow.
- Real Estate Talk
A room for discussing real estate on a daily basis.
Field of work: Real estate.
There are 204 individuals in the group.
62.2 thousand followers.
- Viral Marketing Stars
Conversations that provide assistance on how to go viral.
Sector: Advertising, Business Ownership
7,000 individuals are members.
The amount of people following: 13.4 thousand.
- Founders + Funders Forum
This Club promises to offer discussions ranging from NFTs and cryptocurrency to useful tips for expanding businesses, while emphasizing the absence of technical jargon and pretentious language.
Sectors: Start-ups, innovative business, technology, venture capitalism.
There are 5,200 members.
The number of followers is 8,800.
- The Crafter Party
A Club that is friendly and supportive to individuals who enjoy crafting, making, and engaging in DIY activities.
Field: Do-it-yourself manufacturers.
- Womxn in Business
This community for women founders and entrepreneurs is said to be the biggest women’s club on Clubhouse.
The field of entrepreneurship involves small business development.
The group consists of 108.1k individuals.
212.9 thousand individuals are following.
- Women Founders Club
Motivation for females who are commencing and managing their individual enterprises.
The field of entrepreneurship pertains to small business.
There are 1,900 members.
The number of followers is 96.2k.
- Facebook Marketing Secrets
Realizing the marketing possibilities of Facebook.
Sector: Advertising, online networking
The group has a membership of 3,500.
The amount of followers is 90.9k.
- TikTok Marketing Secrets
The concept behind marketing on TikTok is being elucidated.
Sector: Promotion, online platforms.
The community consists of 2.9k members.
There are 98.2 thousand followers.
- YouTube Marketing Secrets
Additional tips for promoting your content on YouTube.
Sector: Advertising, online networking
There are 2,800 members.
There are 40.9k people following.
- Growth Hacking Your Social Media
Unraveling the mystery behind the growth of social media.
Field: Advertising, online networking.
The community consists of 3,800 members.
There are 39.6k people who follow.
- The 10X Club
Clubhouse has a designated spot for enthusiasts of Grant Cardone, the author of the bestsellers The 10X Rule and If You’re Not First.
Area of business: Starting and managing one’s own business, enhancing personal growth.
There are 31 members.
There are 34.3k individuals who follow.
- Buying the Block
A real estate club with a significant number of attendees that places emphasis on ethical investment and development within communities.
Field of business: Construction of properties for residential and commercial purposes.
There are 11,800 members.
There are 78.9k followers.
- Business Club
An establishment suited for individuals engaged in commerce and those pursuing a business education.
Sectors: Startups, commerce, Master of Business Administration degrees (MBAs)
The number of members is 32,600.
The number of people following: 19.6k.
- SEO
All the details and intricacies of achieving organic growth using search engine optimization (SEO).
Digital marketing: Industry
There are 126 members.
There are 14K followers.
- Digital Marketing Lounge
Assistance for individuals constructing enterprises.
Sector: Self-employment, start-ups
The group consists of 17,800 individuals.
There are 13.7 thousand followers.
- Project Management Club
A community committed to achieving project management expertise through organization and active involvement.
Field: Engineering project management
There are 2.7k members.
There are 13 thousand followers.
- eCommerce Gurus
Experts conduct weekly roundtables aimed at aiding the expansion of your eCommerce business.
Field: Online retail, direct-to-consumer sales, advertising efforts.
There are 399 members.
14.1k individuals are following.
Use Clubhouse for Marketing
From a marketing perspective, Clubhouse is primarily utilized for fostering engagement and networking.
Interact with your local community.
If you desire to become a “thought leader,” Clubhouse is an excellent platform to accomplish that. Here are a few strategies to contemplate while pursuing this objective:
- Host rooms where you weigh in on industry news.
- Teach what you know.
- Offer help, advice, and/or offer answers to your audience’s questions.
- Network and make connections.
Exercise your creative muscles.
Feel free to explore beyond conventional methods. You have the freedom to express your creativity by using a club to foster engaging conversations on topics that intrigue your audience. Your subject matter need not necessarily revolve around your business or merchandise. As long as you share what fascinates you, individuals may develop a deeper interest in you and your enterprise.
It is possible to construct something entirely new using a club. The individuals who manage the well-liked “NYU Girls Roasting Tech Guys” club on the app are establishing a business based on its achievements.
Use Clubhouse to keep up with your industry
Dedicated to exploring cutting-edge topics, certain clubs on the app are among the most sought-after. Clubhouse presents an excellent opportunity to expand your knowledge on industry-related matters and other subjects, or to impart knowledge to others. The app’s appeal lies in its ability to facilitate interdisciplinary conversations and learning.
Use Clubhouse for launches and events
Clubhouse can be utilized in a manner similar to a physical clubhouse, where a laid-back and relaxed atmosphere is encouraged and exemplified by the presence of the term “lounge” in the names of numerous prominent clubs. It is entirely plausible for a club to exist solely as a venue for individuals to socialize and converse with those who share their interests.
Rooms can serve as a formal venue for businesses to host product launches, webinars, virtual events, or as an alternative to conventional face-to-face gatherings.
