As a marketer, you understand that producing top-notch content requires both time and energy. Being that time is valuable, it’s crucial to rely on efficient tools that aid in generating great content promptly. Even though there are many beneficial tools available to elevate your content marketing, some may be expensive.
Luckily, there exist several content marketing tools that are free of cost and help in saving time as well as money, all the while ensuring excellent outcomes. Using these tools can give your digital marketing a boost and improve the quality of your content, even if you are operating on a shoestring budget or with a small team.
Although some of these tools do offer paid upgrades with more features, the basic version is available to all users at no cost. Let’s explore the top 15 content marketing tools that are free in 2022 and see their offerings.
1. BuzzSumo
BuzzSumo is a tool that is available at no cost, which assesses the most effective type of content for any topic or domain. It provides an overview of current popular subjects, evaluates the methods employed by competitors, and gauges the performance of web pages. Additionally, it enables you to monitor keywords and determine how your content fares against other sites.
2. Canva
With Canva, designing visually appealing graphics is simple and effortless. This user-friendly tool provides numerous templates, photos, and illustrations to assist in creating stunning social media posts and other visuals for content. You don’t have to be an expert in graphic design as Canva streamlines the process for swift and efficient results. Plus, it’s free!
3. Grammarly
With the aid of Grammarly, you can ensure that your writing is error-free. This costless tool assists in lowering typos, getting rid of grammatical errors, and enhancing word selection to enhance readability. Furthermore, it comes with a Chrome extension specifically for Google Docs, allowing you to remain on the page at all times.
4. Hemingway Editor
The Hemingway Editor is a writing tool available for free, which aids in streamlining content and enhancing readability. This tool identifies intricate sentences and phrases, enabling you to simplify and clarify them. It is a user-friendly plugin that provides analysis promptly and furnishes recommendations with ease.
5. CoSchedule Headline Analyzer
The CoSchedule Headline Analyzer is a tool that is free to use and assists in generating captivating titles for your content. It evaluates the structure, grammar, and readability of your headline. As a content manager, if you aim to produce engaging headlines that result in increased social media clicks, this tool helps guarantee that your content is created with the highest-quality headline in consideration.
6. Unsplash
Unsplash is an exceptional source of top-notch photographs that can be utilized in any manner. It is particularly beneficial for material producers who require costless visuals to enhance their approachability and captivate their audience. As articles and social media content with visuals generally garner more attention than those without, possessing a complimentary photo reservoir is immensely important.
7. Feedly
Feedly is an app that functions as a free aggregator and intelligent reader, enabling readers to explore and arrange high-quality content from various sources. It is particularly useful for marketers who want to keep abreast of industry news and read a large number of articles.
8. Infogram
Infogram is an effortless data visualization platform that empowers you to produce breathtaking infographics, charts, and graphs. Its pre-designed templates facilitate the creation of visual content in no time. Additionally, this tool is free of charge.
The idea of delving into deeper research can frighten content creators as data can appear daunting. By utilizing data visualization tools, crucial information can be easily comprehended and communicated, giving context to data.
9. Trello
With Trello, professionals can benefit from a free project management platform that lets them arrange their materials and work together with colleagues. This is particularly useful for marketers who must manage a multitude of deadlines and workflows. By using different perspectives like Kanban, calendar, and board, users can keep tabs on their progress and project trajectory.
10. Google Analytics
For marketers seeking a comprehensive understanding of their website’s performance, Google Analytics is a beneficial free tracking tool that provides real-time measurements of the success of content marketing initiatives.
Using the platform, you can analyze key metrics such as audience, behavior, conversions, website traffic, and acquisitions to alter and broaden your content marketing approach.
11. Quora
Marketers can utilize Quora, a free Q&A platform, to interact with prospective clients by addressing their inquiries, creating connections, and obtaining feedback on content concepts. It is also a valuable tool for identifying the subjects and questions that are of interest to their target audience. This information can be used to assist in the development of content and inspire new ideas.
12. Buffer
Buffer is a social media management tool that is free and assists in the scheduling and optimization of content for a specified target audience. It serves as an excellent tool for marketers who require efficiency in handling social media accounts such as LinkedIn, Instagram, and Facebook.
13. Hootsuite
Hootsuite is a social media management tool that comes free of charge, and enables you to handle your accounts, schedule posts, and evaluate outcomes. It provides an ideal solution for marketers seeking to enhance the performance of their content while saving time.
14. Ubersuggest
Ubersuggest is an unpaid tool for researching keywords that helps to generate content ideas and enhance search engine optimization. It is beneficial for marketers who require a swift means of identifying relevant topics and keywords to focus on. Familiarizing oneself with the keyword landscape in the industry can drastically enhance search engine optimization endeavors while expanding the scope of one’s audience.
15. Google Trends
Google Trends is an invaluable asset for marketers, as it enables them to keep abreast of up-to-the-minute trends and themes on Google search. Furthermore, it provides tremendous scope for discovering fresh content concepts and for search engine optimization.
16. FatJoe
FatJoe is a company that provides SEO agencies with outsourced services for link building and content creation. Their free app, FatRank, can be a useful tool in content marketing by checking keyword rankings. With FatRank, you can track your ranking positions in any country and add multiple websites and an unlimited number of keywords to the platform.
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The Growth Hub, previously known as Inbound.org, is a fresh community and network project that belongs to HubSpot. Its primary goal is to serve as a platform where marketing, sales, and service experts can communicate, work together, and gain knowledge by exchanging content. It is undoubtedly an exciting prospect worth anticipating.
18. HubSpot’s Topic Generator
Producing consistent content can be overwhelming. Writers may reach a creative block and seem to exhaust their ideas for writing. Luckily, HubSpot’s Topic Generator is available to assist. Simply input the keywords you plan to write on, select the topic generator, and receive a list of titles. It’s effortless!
19. Advanced Marketing Institute – Headline Analyzer
Assess the Emotional Marketing Value (EMV) score of your headline with this complimentary tool. As your headline is paramount in contacting your prospects, it’s imperative to emotionally connect with your customers for successful copywriting endeavors.
Simply press the analyze button to view your EMV score. Additionally, you will discover which of three emotions it influences: intellectual, empathic, or spiritual.
20. ShareThrough Headline Analyzer
ShareThrough’s headline analyzer may have a straightforward user interface, but don’t underestimate its effectiveness. Using advanced neuroscience and advertising research, the analyzer employs its “secret sauce” of contextual words to evaluate the engagement level of your headline and provide impression scores.
21. FatJoe Headline Generator
The nifty headline generator from FatJoe is being featured for the second time. It is a valuable tool for bloggers and content marketers as it provides catchy title suggestions when keywords are entered. The generator is free to use and has no limitations, producing results within seconds. It’s the perfect solution!
22. Portent
Portent’s Content Idea Generator is a user-friendly and uncomplicated online tool that produces blog post titles based on your chosen keyword. If you come across any that are humorous or nonsensical, simply refresh the page to generate fresh options. Furthermore, Portent provides content strategy services to help steer your content marketing initiatives in a favorable direction.
23. Evernote
Having a free tool that can synchronize across all devices and has a browser version is essential for jotting down notes or writing articles. In addition, Evernote has a functionality that allows you to explore correlated material, enabling you to gather inspiration from trustworthy authorities. The tool can even be incorporated into Google Docs, exemplifying its flexibility.
23. DarkRoom (Windows)
DarkRoom for Windows is modeled after WriteRoom software for Mac and features a simple, minimalist writing interface that consists of a black background and green CRT-style text color. The absence of buttons and menus ensures a disturbance-free writing experience that is conducive to concentration.
24. FocusWriter (Windows)
A tool that is free and simple, without fancy features, is now accessible for writers to assist in maintaining concentration. FocusWriter is a word processing program that avoids distractions and stimulates writers to develop their ideas on the screen. It occupies the entire screen and offers only a few functions with minimal formatting choices to eliminate unwanted notifications from email or social media. The user is left alone with their thoughts and the keyboard.
25. OmmWriter (MacOS)
By providing an ambient environment for writers, the OmmWriter offers a unique writing experience. You can immerse yourself in your work by utilizing soothing music and sound effects, creating a specific atmosphere that aids productivity.
26. Readability Test Tool
By utilizing popular readability indicators like the Flesch-Kincaid Reading Ease and Grade Level, this tool offers a fast and simple approach to determining the readability level of your work. You have the option to test either an entire web page, a specific section of the content or by simply typing in your text to assess whether or not it’s easy to comprehend.
27. Thesaurus.com
For a multitude of reasons, writers can often find themselves struggling with wording, particularly when attempting to find the most fitting term for a specific sentence. When facing such a situation, a thesaurus is an invaluable resource at their disposal. With this tool, producing lackluster and uninspired content is a thing of the past.
28. Merriam-Webster
To produce content effectively, having expertise in the words you wish to communicate is crucial. That is why writers consider a dictionary as their most valuable tool, and no other source is as powerful as the trusted dictionary, Merriam-Webster.
29. Business Dictionary
To effectively communicate with your target audience, it is necessary to use language they understand. The Business Dictionary simplifies industry jargon, making it easier for you to do so. This free tool will help you become proficient in speaking like a professional in no time.
30. Pixlr Editor
Pixlr is an image editor that utilizes Flash technology and is accessible through both web-based and mobile devices. It is widely known as the most comparable experience to using Photoshop within your browser, surpassing the capabilities of many traditional desktop photo applications. Its capability to operate within a browser also earns convenience points.
31. Pexels
Pexels is a platform that provides access to a diverse selection of stock photos that are in the public domain and available free of charge. This indicates that anyone is capable of contributing pictures to the website, and the most exceptional photographs are curated for inclusion in its collection of unrestricted images. To find stock photos, one can seek out a specific image or search by category.
