According to HubSpot, 85% of businesses now utilize video as a marketing tool. While the popular saying encourages individuals to be leaders rather than followers, it is actually beneficial to align with the crowd in the realm of marketing.
By incorporating various video formats into your marketing strategy, you may be curious about the advantages video marketing holds for small businesses. Rest assured, we are here to provide the answers to your queries.
If you are a marketer, it is likely that you have experimented with various techniques. One of these techniques is product marketing, where you attempt to find the most effective method of introducing your latest portfolio addition to the global market. In addition to this, you probably utilize various social media platforms, which have a user base of approximately 3.6 billion individuals. Furthermore, you impress your customers by incorporating visual content marketing strategies.
It is excellent news! However, videos are another essential requirement for your campaigns, especially considering people’s insatiable appetite for them. In fact, 85% of customers wish to see more videos from businesses similar to the one you represent. In the current market, it is crucial to provide your existing and potential customers with what they desire.
Get on board the video bandwagon and enjoy the advantages of video marketing for small businesses.
What is video marketing
The concept of video marketing involves the utilization and integration of videos in your small business marketing campaigns and strategy. Its purposes include customer engagement, the promotion of brand awareness, the introduction of products and services, and many more.
Here are some of the most compelling stats from Wyzowl’s State of Video Marketing in 2018 survey, which showcases interesting data on the impact of videos on your marketing efforts.
- 81% of businesses use video as a marketing tool.
- The average person watches more than an hour and a half of online video content per day. (In other words, people love watching and engaging with video online.)
- 76% of marketers say video has helped them increase sales and traffic.
The power of videos
When brands consider adding something new to their marketing campaigns, they often ponder the potential benefits it would bring to their business. We understand the concern of not wanting to waste resources or invest time in something that lacks value. However, videos possess significant value for your small business.
They have the ability to engage, captivate, and provide information, which is essential for retaining the attention of your audience. In today’s fast-paced world, people have a very limited attention span of only eight seconds. Therefore, it is crucial to ensure that your audience does not lose interest while learning about your products or services.
When it comes to marketing, there is one tool that is highly favored – videos! On a weekly basis, 78% of individuals indulge in online videos. Additionally, 77% of internet users have an affinity for reading blog posts. Unfortunately, there is a minor issue here – users can only recall 10% of a message when it is presented in text form. Conversely, they are able to retain an impressive 95% of a message when it is delivered through a video.
Our main idea is that using video is a highly effective method to effectively convey your message. If your video is engaging, entertaining, or educational, your audience will retain the memory of it for a significant period of time. This notion is evident when we consider that certain viral videos remain in our memories even years after their initial posting.
Next, we will outline the primary advantages of video marketing for small businesses in order to address any uncertainties you may have.
Benefits of video marketing for small businesses
In today’s world, 60% of individuals choose online videos over traditional television. The rationale behind this preference is obvious – people can conveniently access this content on their mobile devices and consume it wherever they are. Furthermore, this format allows viewers to effortlessly comprehend the information provided in their chosen video.
During their commute, individuals may watch your explainer video to understand the services offered by your small business and the reasons why they might require your services. Alternatively, they could stumble upon your video advertisement on Instagram Stories and share information about your business with their acquaintances.
We will demonstrate how videos can help you move your prospects towards becoming loyal customers and expand your customer base, among other benefits.
Here are the top benefits of video marketing for small businesses.
1. Increases brand awareness
Videos on Facebook receive approximately 8 billion views every day, indicating that there is considerable interest and demand for video content. The prominence of videos can be observed across all major social media networks, which can be easily comprehended due to their appeal.
Videos have a higher rate of effectively engaging and attracting individuals compared to other formats of content. Additionally, they enable you to establish connections and communicate with your customers. One example is the possibility of conducting live sessions on social media, where you can address questions that viewers post in the comments section. By doing so, you can strengthen the bond with your customers, thereby making them feel valued by your brand.
By finding the right video content type, your small business will quickly become popular.
2. Improves online presence
In today’s world, individuals are increasingly immersed in the digital realm. A notable fact is that there are approximately 4.57 billion individuals globally who use the internet. Consequently, establishing a commanding online presence is indispensable for making progress. If you are uncertain about the process of creating such a presence, video marketing is what you require.
By ensuring that your content is engaging and easy to understand, video marketing can assist your small business in enhancing its online presence. Furthermore, this strategy can motivate individuals to click on a link or explore your website.
While visiting your website, individuals have the opportunity to make a purchase, sign up for a newsletter, and engage in other actions. If they are pleased with the content, they will click on the share button, spreading the word about your small business to their followers and friends.
We anticipate that these two advantages of utilizing video marketing for small businesses demonstrate the high effectiveness of this platform. Nevertheless, we have additional benefits in store!
3. Increases conversion rates
Today, it can be said that videos are present in 70% of the top 100 search results listings, and as previously mentioned, individuals are more inclined to make a purchase after viewing a video. Hence, disregarding this marketing force is not a viable option.
Videos have the potential to boost conversion rates by 80%. If you’re uncertain about achieving your desired goal, simply incorporate this medium into your landing page to see positive results. By including videos, customers can associate a face with your small business and this will effectively accelerate their conversion process.
4. Builds trust
A branded video on social media can influence the purchase decisions of 64% of consumers. Additionally, 50% of these consumers will visit a store after conducting internet searches for videos. Therefore, this medium has the potential to attract new customers. However, what is the reason behind their decision to make a purchase after viewing a video?
The reason is due to trust. Video, unlike certain other forms of content, portrays a more human aspect of your small business to your viewers. Moreover, it establishes a more intimate connection with your customers, allowing them to become acquainted with you and your staff, thus fostering trust.
We are aware of the benefits that trust can bring to your brand!
5. Reveals personality
As humans, we hate interacting with robots. Often times a brand remains anonymous to our eyes because we see very little human representation. Video eliminates this barrier. It puts a face or faces to the name which most customers prefer. Video allows people to hear and see you, which connects with people at another level compared to other types of content.
6. Boost social media engagement
In the world of digital marketing, it is common for people to share images or articles on social media. However, if you want to distinguish yourself from others, one effective way is by creating captivating videos. Engagement holds great significance in the digital marketing sphere, as a lack of it can negatively impact traffic and conversion. Videos serve as catalysts for social media engagement. By generating video content that is both informative and pertinent to your target audience, you can be assured of a boost in your social media engagement.
7. Video can be easy and inexpensive to produce
Creating and editing videos is not as difficult as it may seem. Some businesses are able to produce professional-looking videos using only a smartphone, microphone, and basic editing software. However, it is important to note that for certain types of videos, it may be necessary to seek professional help in order to avoid a homemade appearance, especially when it comes to branding videos for your company. Nevertheless, there are many videos that you can create on your own or with minimal assistance. Here are some helpful tips to ensure that your video production expenses are minimized and the process remains straightforward:
- You can get very professional intro’s and outro’s made to include in your videos from sites like Fiverr for under $20.
- If you don’t have the ability to edit your own videos, you can easily find freelancers to help that won’t break the bank.
- You don’t have to pay for video editing software. Here are some of the best free video editing software programs.
- Use your smartphone when you are just starting out. Here are 10 tips for shooting better video with your smartphone.
8. Drives sales
The advantages of utilizing videos for marketing in small businesses include the promotion of brand awareness, enhancement of online presence, personalization of a brand, increase in engagement, establishment of trust, and affordability and ease of production. However, the primary advantage is generating sales.
