There are many factors to take into account regarding SEO. This includes the ranking of your pages, the most effective keywords, and the research and implementation timeframe. In order to avoid being swamped with data, people can take advantage of useful SEO tools that assist in reducing analysis time and making the right choices for both on-page and off-page SEO.
In order to gain a competitive edge and work more efficiently, it is necessary to use various tools when carrying out on-page and off-page SEO. Keyword research and the technical aspects of SEO can be aided by these tools, while monitoring and analyzing backlinks are among the essential tools needed for off-page optimization. Additionally, there are tools available to track the performance of keywords and pages. Luckily, there is no shortage of valuable SEO tools to choose from.
Keyword Research Tools
To rank higher in search, relevant keywords are a crucial component of SEO, and you require a tool that allows you to locate the appropriate keywords.
- Find keywords with high search volume and low competition
- Get traffic forecasts for target keywords
- Generate a list of latent semantic indexing (LSI) keywords
- Select primary and secondary keywords wisely
- Identify keywords competitors are using successfully
- Google Trends
Google Trends allows you to examine the popularity and interest in specific keywords over time, as well as filter results by location, discover correlated searches, and explore current trends linked to a keyword. This keyword analysis tool is free to use.
- Google Keyword Planner
Google Keyword Planner can be accessed via Google Ads for a fee, and it enables users to explore fresh and correlated keywords alongside their monthly search volume trends. Users can also discover the keywords that rival companies use for search engine ranking and determine the bidding amount for specific keywords.
Additional valuable resources for conducting keyword research are:
- SEMrush (paid)
- Keywords Everywhere (paid)
- KWFinder (free)
- Moz (freemium)
Technical SEO Tools
Without technical SEO tools, it would be nearly impossible to understand how your website is performing and what factors may hinder or help your site’s ranking. These tools provide crucial insight that allow you to identify, fix, and optimize various aspects of your site.
- Meta tag errors
- Internal redirects and duplicate pages
- Canonical page references
- Broken links and page crawl issues
It is possible to view the same information as bots do. This includes data on your website’s speed, any 404 errors or complications related to server-side rendering, and how quickly the server responds. Additionally, you can determine if bots are scanning your website or a sitemap.
- Moz
Moz provides a comprehensive platform with freemium features that not only identifies website problems, but also offers solutions to rectify them and improve search rankings. The Site Crawl Overview feature allows users to assess what Moz’s bot detects, such as lengthy URLs, redirect chains, duplicated content, absent descriptions, and unindexed meta tags.
- Screaming Frog
Screaming Frog is a tool that requires payment and conducts a website crawl to present a list of issues comparable to Moz. It delivers an extensive examination of each issue that may affect website performance, encompassing user experience and ranking consequences.
- Google Search Console
To receive comparable information from Google’s bots, you may use Google Search Console which is a no-cost resource. Moreover, you can help Google locate web pages swiftly by providing a sitemap with the aid of this tool. However, you must confirm your site initially to be able to utilize it.
Paid technical SEO tools such as Deep Crawl and WooRank can furnish valuable insights for enhancing your rankings. These tools have overlapping functionalities, and thus, you can choose the one that best suits your requirements. It is recommended to use two tools simultaneously to verify whether the identified issues are consistent.
- Slickplan Sitemap Builder
Website owners can easily visualize and develop sitemaps with Slickplan’s Sitemap Builder tool thanks to its user-friendly drag-and-drop interface. Users can choose to start a sitemap from scratch or choose from one of the available templates at no cost.
The Slickplan Sitemap Builder is built for collaborative teams who may need to work together to customize large sitemaps. It also comes with an XML export feature that can be directly added to your Google Search Console for efficient indexing.
Backlink Monitoring and Analysis Tools
Off-page SEO involves backlinks, which refer to links from other sites directing to yours. It’s crucial to monitor these backlinks to ensure they are not irrelevant or spammy for your website.
Assisting in tracking and examining backlinks is made possible through the utilization of monitoring and analysis tools.
- Monitor website backlinks
- Analyze the most robust links to your site
- Perform competitor analysis
- Measure the ratio of referring domains to backlinks
- Identify and remove poor backlinks
- Measure citation and trust flow
- Check the ratio of link distribution
- Track the number of do-follow and nofollow links
- Google Search Console
The Google Search Console is beneficial for overseeing backlinks and conducting technical SEO evaluations. Its features include the ability to view internal and external link quantities, prominent linking websites and anchor texts, among others. A balanced combination of internal and external links is integral for successful SEO, and the Google Search Console is an invaluable resource for achieving this.
- Moz
Off-page SEO is influenced by numerous metrics offered by Moz. By inputting a domain name into the Moz search bar, one can view the domain authority, which serves as an indicator of a website’s significance to search engines. A multitude of factors, with an emphasis on the quantity of high-quality backlinks, contribute to this evaluation. Moz further displays top pages and followed links, the keywords utilized in backlinks’ anchor text, and the amount of linking domains.
- Majestic
Majestic, a freemium tool, possesses identical metrics as the earlier two tools; nevertheless, it is primarily renowned for its citation and trust-flow metrics. Citation flow signifies the quantity of links, whereas trust flow signifies link excellence. Furthermore, it has the extra capability of functioning in various languages.
Rank Tracking Tools
Improving a website’s ranking is the objective of conducting keyword research, technical SEO, and backlink analysis. Implementing rank-tracking tools allows you to:
- Track your website’s ranking to others
- Measure average clickthrough rates, or CTRs, and impressions
- Track keyword ranking for desktop and mobile platforms across locations
- Identify top-performing and low-performing keywords
- Google Search Console
Google Search Console allows you to input a URL and view the corresponding queries for which your site appeared (referred to as impressions). Additionally, you can determine if the URL was clicked and its rank position. This breakdown is available for pages, countries, and devices. Over time, you can observe any fluctuations and averages.
Some other useful tools for keyword research include:
- Ahrefs
- AMZ Tracker
- Wincher
Other Essential SEO Tools
- HubSpot Website Grader
The marketing objectives aim to generate a surge in online activity and attract potential customers who are interested in the company’s products or services. As a marketer, it is essential to have a clear understanding of the strategies that can enhance the website’s search engine optimization. To achieve this goal, you can use HubSpot’s Website Grader to evaluate your website’s SEO performance and gain valuable insights. To further improve your website’s overall SEO and user experience (UX), you can enroll in the HubSpot Academy SEO course.
The Best YouTube Keyword Tools
In order to make the most out of YouTube’s vast potential audience, it is important to have an understanding of the keywords and video content that viewers search for. Utilizing YouTube keyword tools can assist with this task.
- VidIQ
VidIQ aids video creators in optimizing their audience on YouTube through its keyword research tool. With this tool, users can discover fresh keyword concepts, determine keyword search frequency, and gauge keyword competitiveness.
Due to its affordable pricing and abundance of features, the platform is considered the finest YouTube keyword research instrument.
Discovering Keywords for YouTube Videos with VidIQ: A Guide
VidIQ provides multiple methods for discovering YouTube keywords.
One way to obtain keywords is by conducting research on YouTube itself. By entering a search term into the site’s search bar, one can access metrics such as the top-ranked videos with the most views, the average number of views per video, the average number of subscribers for highly ranked channels, and additional information.
A Keyword Score is assigned to each keyword, which takes into account the term’s potential, including its demand, competition, and trends over time.
With the Keyword Inspector, you’ll also get a list of related keywords for each search term that you research.
The Daily Ideas element of the YouTube keyword tool is an alternative option for obtaining keywords. This feature uses artificial intelligence to reveal keyword targets and provides you with daily suggestions.
Moreover, the Inline Keywords feature can assist you in identifying keywords. It permits you to observe the tags that competitors are employing while navigating on YouTube.
- YouTube Keyword Tool Dominator
Keyword Tool Dominator is a thorough keyword research platform designed to assist you in discovering keyword suggestions for various platforms such as YouTube, Amazon, and Etsy, among others.
Keywords are discovered directly from YouTube through its Autocomplete service when using the YouTube Keyword Tool.
What is the process of discovering keywords for YouTube videos using Keyword Tool Dominator?
Keyword Tool Dominator provides an uncomplicated platform to explore fresh keyword concepts for YouTube. Just enter a subject in the search bar, choose the country and language, and click on the search button to uncover relevant keywords.
Within the search feature, there are options to filter by “Keywords containing” and “Keywords not containing.” Additionally, you can establish a minimum and maximum word count and a keyword score. The popularity of each keyword is ranked on a scale of 1 to 100 by the tool.
It is possible for you to obtain the list of suggested keywords as a .csv file, which you may use for additional research or integrate with other information.
The most commonly used words in the keyword suggestions can be viewed in a report provided by Keyword Dominator.
- Ahrefs YouTube Keyword Tool
The YouTube Keyword Tool offered by Ahrefs is meant for searching valuable keywords on YouTube that can be targeted while creating content.
A unique feature of Ahrefs’ YouTube keyword tool is its ability to provide precise search volume data for over 200 countries, for any given keyword. Unlike other tools that provide estimated keyword popularity, Ahrefs delivers exact monthly average search volume and click-through rates for the search results.
By using this information, you can pinpoint keywords that generate a lot of searches but few clicks, suggesting that current content is not meeting user needs. This provides the chance to produce improved video content to attract this audience.
A guide on discovering YouTube keywords with Ahrefs.
In order to conduct research using the Keyword Tool, begin by inputting a keyword into the search bar. Subsequently, the tool will generate significant metrics for the keyword which includes its monthly search volume and average cost per click.
Additionally, the tool presents a compilation of proposed keywords that correspond to your search query. To further enhance the results, several filters are at your disposal, such as word count, included terms, and search clicks filtering.
When you find good keyword ideas, you can save them to a keyword list or rank tracker to monitor your progress in ranking for the terms.
- YouTube Studio
One can access YouTube Studio, a free tool used for planning and managing content on the platform, by clicking on their account icon located in the top right corner of the site and selecting it from the dropdown menu.
Discovering YouTube Keywords through YouTube Studio: Step-by-step Guide
The research tool in YouTube Studio enables you to discover fresh keywords by analyzing popular search queries.
The tool is accessible by going to Analytics > Research on YouTube Studio. Once there, you will discover a search bar to assist you in finding keyword suggestions, as well as a number of filters.
Upon inputting a search query, the tool furnishes a roster of related searches carried out by users. Adjacent to each keyword outcome is an indication of its search frequency on YouTube, categorized as High, Medium, or Low.
Using the tool, you have the option to narrow down the keyword ideas and display only those search terms that your current audience is using. Furthermore, you can also utilize the content gaps filter, which will illustrate keywords that are commonly searched but lack sufficient results to fulfill the viewers’ interests.
During research, you have the ability to save keywords using YouTube Studio.
- Google Trends
Google Trends serves as a useful research instrument for examining the level of interest in keywords and subjects throughout the internet. Furthermore, it is possible to utilize this instrument to locate associated ideas and juxtapose keywords.
What is the process for discovering YouTube search terms through Google Trends?
By using Google Trends, you can input a keyword in the search bar and access information regarding how individuals are researching the topic.
The tool will present a chart that demonstrates the fluctuation of interest in the term over time, alongside a map that exhibits the variation of interest in distinct regions. Additionally, there is a catalogue of associated themes and inquiries related to the topic you are investigating.
By using Google Trends, you have the ability to refine the keyword information by category, time frame, and location. To illustrate, you can specify the time frame as the Past Day to observe how the search term’s popularity varied in the previous day.
To obtain keyword data for YouTube, it is necessary to modify the Web Search filter to YouTube Search since Google Trends presents statistics for web searches by default.
