One of the most crucial factors for SEO is having backlinks that are of high quality.
Without having knowledge of the quantity and origin of your site’s backlinks, it becomes challenging to carry out a successful link building plan.
How to Find Who Links to Your Website
Discover who is linking to your website with any of these methods.
- Google Search Console Links Report
Google Search Console is the initial option at no cost that you can utilize to view the individuals or sites linking to your website.
Within the world’s leading search engine, GSC offers numerous useful resources for keeping track of and administering your website’s performance. The Links Report is among these resources and offers a comprehensive examination of all the current backlinks that are directing traffic to your site.
After setting up your search console account, you may visit the links report for your web property by selecting the LINKS option from the left menu.
The report includes a compilation of your most linked pages along with the corresponding number of sites that have linked to them.
Here is a compilation of the leading websites that have links to your site. By selecting a site from the list, you can view the specific pages on your website that are connected to that domain.
Eventually, a listing of predominant linking words will be provided to indicate the anchor text employed by websites that link to your website.
The report on links provides a compilation of all the internal links present within your website. This record proves beneficial in verifying the development of a robust design of internal links, thereby enabling search engines to better navigate and interpret your site.
- Bing Webmaster Tools Backlinks Report
The tool from Microsoft that corresponds to Google Search Console enables you to oversee and handle the performance of your website on the Bing search engine.
Webmaster Tools also offers a backlink report similar to Search Console, which provides comprehensive information on the websites that link to your own. The report can be located under the SEO tab in the menu on the left.
The report displays the overall count of referring domains, referring pages, and unique anchor texts used, located at the report’s header.
In the Backlinks Report, under the Domains category, you can view a compilation of all the distinct domains that have linked with your website and the precise count of backlinks originating from each domain.
By clicking on a domain, one can view the particular pages linking to their website along with the URLs of their own site that the links are directed towards. Additionally, the exact phrasing of the anchor text utilized for each link can be observed.
- SEMRush Backlink Analysis Tool
SEMRush offers an all-inclusive set of digital marketing solutions that encompasses a Backlink Analysis instrument to enable you to examine the links of your site or any other on the internet.
When you enter your website, you are taken to an Overview tab where you can see your website’s authority score, total referring domains, and the total number of backlinks.
To obtain a more comprehensive assessment, visit the Referring Domains section where a catalogue of various websites that have linked back to you will be provided.
On the table, you can see the authority score, total count of backlinks from the site and also its IP address for each website.
By clicking on the view button adjacent to the backlink count of each website, you can obtain greater understanding about the links that direct to your site. You will be able to discern the precise URLs that are linked to your site, identify the pages that are being linked to, and examine the anchor text employed by each link.
Additionally, it will indicate whether the link is classified as dofollow or nofollow and the date when SEMRush initially recognized the link.
While SEMRush offers the Backlink Analysis tool to users free of charge, the quantity of data that can be accessed via the free version is restricted.
To view all the backlink data, signing up for a paid plan is required as the Referring Domains report for your website only displays the top 10 outcomes.
How to Find Links to a Specific Page
The above-mentioned tools can help you locate the links to a specific page on your website.
By clicking on a URL from the Top Linked Pages Report, the Google Search Console Links Report enables you to locate links to a particular page and access a list of all domains linking to it. Additionally, you can determine the total number of links originating from the given website.
Upon clicking on that domain, a list of all the individual URLs containing links pointing to your target page will be displayed.
By accessing the Domains or Pages section of the Bing Webmaster Tools Backlinks Report, you can view the links directed towards a particular webpage.
Depending on the section you are using, a list of domains or specific pages linking to your website will be displayed. By investigating both sections, you can identify the specific pages on your website that are being linked to.
By exporting the data to a spreadsheet, you can efficiently examine all the links directing to a specific page through a quick search for its URL.
By utilizing the SEMRush Backlink Analysis tool, you have the ability to directly search for a given URL in order to promptly determine the number of backlinks that the webpage possesses and their origin.
If you look up a particular URL, the format of the report remains the same as when you search for a domain; however, it only displays outcomes specific to that page rather than the whole site.
A list of all the backlinks directed towards a particular page can be found under the backlinks tab. The list will show the exact URL where the link originated from as well as the anchor text used for the link.
How to Find Sites That Link to Any Site?
Although it’s not possible to set up a Google Search Console account for keeping an eye on your rivals, there are multiple instruments available that allow you to promptly examine the backlinks of any site.
- Bing Webmaster Tools Similar Sites Report
By using the Similar Sites feature in Bing Webmaster Tools, you can easily analyze and compare the backlink profiles of several websites simultaneously. Access the report by navigating to the SEO > Backlinks section on the left-hand menu and selecting the ‘Similar Sites’ tab.
Upon opening the report, your website will be selected as the default site for comparison. You may choose to add up to two additional sites for a total of three (including yours) to be compared simultaneously.
The report provides information on the total count of referring domains and varied anchor texts linked to each website. Additionally, a comprehensive inventory of all the referring domains associated with each website is included.
Upon choosing a referring domain, a sub-report will provide you with a comprehensive list of distinctive URLs that lead to the targeted website, along with the associated linked pages.
- Ahrefs Free Backlink Checker
The Ahrefs Backlink Checker is perhaps the best free tool for verifying a website’s backlinks.
When utilizing this tool for backlink analysis, you can rely on precise data given its vast database of more than 25 trillion identified backlinks and 170 million distinct domains.
Once you input a website into the checker, you will obtain a report that is full of numerous beneficial details.
The summary consists of the website’s domain rating, the complete backlinks count, the count of referring domains, and the percentage of dofollow links and domains.
A list of the backlinks pointing to the site can be found later in the report. The list includes the referring page, Domain Rating, URL rating, anchor text of the backlink, and information about whether the link is dofollow or nofollow.
It is possible to switch the backlinks chart display to either showcase the primary anchor texts utilized for links directed towards the designated website or the foremost pages obtaining links.
It is possible to conduct a search and analysis of links for a particular URL rather than the entire domain.
Top SEO Tools to Improve Your Rankings in 2023
Numerous aspects must be considered in terms of SEO. Do your pages have a good ranking? What are the most effective keywords? How much time is needed for research and implementation? Several SEO tools are available to assist you in making the appropriate choices, minimizing the amount of time spent examining on-page and off-page SEO, and avoiding overdoing data analysis.
Keyword Research Tools
To improve your website’s ranking in search results, it is crucial to identify pertinent keywords. Utilizing a tool that facilitates the discovery of suitable keywords is necessary to enhance your search engine optimization.
- Find keywords with high search volume and low competition
- Get traffic forecasts for target keywords
- Generate a list of latent semantic indexing (LSI) keywords
- Select primary and secondary keywords wisely
- Identify keywords competitors are using successfully
- Google Trends
Google Trends is a tool used for researching keywords that is available at no cost. It displays the quantity and level of interest in keywords over a specified duration. Additionally, it allows you to categorize outcomes based on a specific geographical area, locate associated inquiries, and examine rising topics linked to a keyword.
- Google Keyword Planner
Google Keyword Planner can be used for conducting paid keyword research. It is accessible via Google Ads and enables users to locate fresh and linked keywords. Additionally, it presents the average monthly search volume of these keywords over a period. You can also observe the keywords that the competitors are employing to rank in search results and their bidding cost.
Some other valuable resources for conducting keyword research are:
- SEMrush (paid)
- Keywords Everywhere (paid)
- KWFinder (free)
- Moz (freemium)
Technical SEO Tools
By using technical SEO tools, you can obtain valuable information about the performance of your website. These tools can show you factors that may either help or hinder your site’s ranking, which would be extremely challenging to identify without their assistance. With these tools, you have the ability to discover, rectify, and enhance:
- Meta tag errors
- Internal redirects and duplicate pages
- Canonical page references
- Broken links and page crawl issues
By accessing certain tools, you have the ability to view the same information as bots. This comprises of the speed at which your website loads, any occurrences of 404 errors or problems with server-side rendering, and the duration it takes for the server to respond. Additionally, you can identify if bots are examining your site or a sitemap.
- Moz
Moz is a freemium platform that provides a comprehensive solution by offering insights on website problems, as well as methods to resolve them and improve rankings. The Site Crawl Overview segment of Moz allows you to examine what the platform’s bot detects. This comprises problematic occurrences such as lengthy URLs, redirect chains, unoriginal content, absent descriptions, and no-index meta tags.
- Screaming Frog
Screaming Frog is a paid tool that crawls your website and gives you a list of issues similar to Moz. It provides an in-depth analysis of every issue that could impact website performance, both from a user-side experience and ranking standpoint.
- Google Search Console
Google Search Console provides comparable insights as Google’s bots without any cost involved. By verifying your website, you can utilize the tool to submit a sitemap for quicker discovery of web pages by Google.
Technical SEO tools that require payment, such as Deep Crawl and WooRank, offer helpful insights to enhance your rankings. As they possess similar capabilities, it’s up to your discretion in selecting the one that you find favorable. It’s highly recommended, though, to have two tools employed concurrently in order to compare their issue identification accuracy.
- Slickplan Sitemap Builder
With Slickplan’s Sitemap Builder, website owners can easily create sitemaps by visualizing, planning, and building them through an intuitive drag-and-drop interface. You can choose between pre-existing templates or build one completely from scratch.
The Slickplan Sitemap Builder is designed for teams that require collective effort to tailor extensive sitemaps. It also includes an XML export function that enables easy indexing in Google Search Console.
Backlink Monitoring and Analysis Tools
Off-page SEO involves backlinks, which refer to links from external sites to your own, and it is crucial to monitor them for relevance or spamming purposes.
Assisting you with keeping tabs on and analyzing backlinks are what backlink monitoring and analysis tools do for you.
- Monitor website backlinks
- Analyze the most robust links to your site
- Perform competitor analysis
- Measure the ratio of referring domains to backlinks
- Identify and remove poor backlinks
- Measure citation and trust flow
- Check the ratio of link distribution
- Track the number of do-follow and nofollow links
- Google Search Console
The technical SEO and monitoring of backlinks are facilitated with the use of Google Search Console. This tool allows for the observation of the quantity of internal and external links, anchor texts, and superior linking sites. When it comes to SEO, the achievement of a satisfactory equilibrium between external and internal links is of great importance, and Google Search Console is a highly effective resource for this purpose.
- Moz
There are multiple metrics in Moz that hold significance in off-page SEO. By entering a domain name into the Moz search bar, the domain authority can be viewed. A high domain authority signals that search engines regard the website as prominent. This rating is influenced by numerous factors, mainly the number of high-quality backlinks. Furthermore, Moz displays top-followed links and pages, the anchor text used in backlinks, and the linking domains count.
- Majestic
Majestic is a tool that offers the same metrics as the previous two, yet it sets itself apart by excelling in citation and trust-flow metrics. Citation flow measures link volume, while trust flow evaluates link quality. Furthermore, Majestic provides language support as an additional feature.
